Porch Group Media Enterprise Data Platform
Enterprise Architecture for Consumer Data Analytics
Led enterprise architecture implementation for data products spanning Consumer, eMail, and Auto verticals, including machine learning models for targeted campaigns and NLP trend analysis.
The Challenge
Porch Group Media needed a unified enterprise architecture to manage data products across multiple verticals while enabling advanced analytics and machine learning capabilities for targeted marketing campaigns.
The Solution
Visionblox implemented comprehensive enterprise architecture:
• Chronic builds across products • DataMarts in SQL Server with Star and Snowflake schemas • ML models using Python with Scikit-learn and TensorFlow/Keras • Data product migration to Snowflake for multi-cluster warehouse
Implementation
8-year transformation journey:
**Continuous Architecture** • Product evolution • Schema optimization • ML model deployment
**Platform Migration** • Snowflake adoption • Performance optimization
Results
Data platform excellence:
**Partnership** • 8 year partnership • 3 verticals unified
**ML Capabilities** • Regression, Classification, Clustering models • NLP trend analysis live feeds
“Visionblox has been instrumental in building our data platform. Their ML expertise has given us a significant competitive edge.”